Domestic products relieve nostalgia, and overseas Chinese set off a "reverse purchasing" trend

Domestic products relieve homesickness Overseas Chinese set off a "reverse purchasing" trend Editor's note: When domestic consumers are busy asking people to buy foreign products or through purchasing websites...

"Reverse purchasing" relieves nostalgia "Eating chicken feet with pickled peppers and sleeping on a buckwheat pillow, I feel like I'm in China." Ms. Zhang, who is from Beijing and lives in New York, often uses reverse purchasing websites to buy domestic products. Ms. Zhang said that although there are many Chinese supermarkets in New York, many of the operators are foreigners and the products they sell are very limited, such as hot pot seasonings and instant noodles. The products sold have very weak Chinese flavors and lack the intimacy of home. In the past, due to the difficulty of returning home and the inconvenience of international mail, many overseas Chinese always packed a box full of food from their hometown and Chinese books when they returned to visit relatives. "Whenever I miss my hometown, I bring out some delicious food and my mood immediately improves." Ms. Wang, who now lives in Denmark, said, "I bought the seasoning for Kung Pao Chicken online and cook it myself if I want to eat Chinese food. Living in a foreign country will not feel too bitter." Ms. Zeng, who lives in Japan, has also made many Chinese friends because she is proficient in reverse purchasing. She said: "If you have Chinese food, you will be very popular among Chinese housewives."

"Reverse purchasing" is more practical "In a leisurely afternoon, I was sitting on the sofa, holding my laptop, with a bunch of snacks and coffee brewed by myself in front of me, browsing the purchasing websites, and thinking about the scene of queuing up to try on clothes and queuing to check out in the mall, I snickered." Xu Wei, who lives in the United States, said that purchasing through agents saves her a lot of time and energy. "Many people use purchasing agents to buy cheap and high-quality products from abroad, such as milk powder. It may be difficult for them to imagine that we would want to buy domestic products." Ms. Lu, a British-Chinese woman, said helplessly. She has a relatively petite body and worries when she can't buy clothes and shoes. She took out a piece of clothing she bought abroad and said, "It is rare to buy clothes that fit well abroad, and the colors and styles are not suitable for Orientals." She also bought a Chinese version of the novel online because after a day at work, she did not want to work hard to understand the meaning of the English words in the book. Nowadays, the fee charged by general purchasing websites is 10% of the total price of the product. If overseas Chinese buy a lot of items at one time, or if many people buy together, the international postage can be shared equally, so the cost of purchasing on behalf of others is not very high.