Costco opens a store with Alibaba to directly open the Chinese market (picture)

Costco opens a store with Alibaba to directly open the Chinese market (picture) On the afternoon of October 14th, Beijing time, the second largest retailer in the United States Cost...

For example, a Kirkland Signature deep-sea fish oil soft capsule with a specification of 1200mg*180 capsules is priced at 89 yuan in Costco's Tmall International official flagship store. This is almost half the price of the same quality and specifications of the world's well-known health care products brands. It is also Costco's lowest price in all online channels in China. It is more favorable than Taobao purchasing agents and all other formal import channels.

Costco is a membership-only supermarket in the United States, but there are no membership restrictions on Tmall. Products originally only open to members can be purchased on Tmall International, especially its flagship Kirkland brand. Costco will also participate in Alibaba’s annual Double Eleven Shopping Carnival. In accordance with the Double Eleven logo, it will launch some products at a 50% discount on the entire day.

According to reports, it only took a few months for the two parties to reach the cooperation intention from the initial contact to the launch of the Tmall International official flagship store. Costco hopes to find a way to quickly expand into the Chinese consumer market through Tmall Global. Tmall Global now has more than 5,000 overseas brands from more than a dozen countries around the world, establishing its influence as the number one overseas direct purchase brand.

>Costco Global Executive Vice President Jim?#22696; Murphy said, "Faced with Chinese consumers' increasingly strong consumption demand for imported goods, Costco sees and is optimistic about the huge growth space of the Chinese consumer market now and in the future. By reaching a strategic cooperation with Tmall International, Costco provides Chinese consumers with online direct purchase channels through Tmall's official flagship store."

Alibaba Group COO Zhang Yong welcomed Costco's entry. He believes that Tmall International's innovative business model fully integrates order information, payment information, and logistics information with the electronic port of China Customs Commodity Inspection, so that with the support of the Chinese government, it can expand cross-border retail imports of consumer goods and provide consumers with a better cross-border shopping experience. ?BR> Wu Qian, general manager of the International B2C Business Department, said "?#38543; As the in-depth cooperation with Tmall International gradually unfolds, Tmall International will gradually help Costco connect with Alibaba Group's retail platforms including Taobao, Tmall, and Juhuasuan, and make more attempts at member value mining and matching marketing methods."

It is reported that Costco's sales in China will follow a bonded model, and the goods will be shipped to six cross-border pilot cities in China and stored in bonded warehouses. After the consumer places the order, the goods are shipped from the bonded area, so only the personal postal tax is paid, and the cost is very low. In addition, Alibaba will cooperate with Costco to provide consumers with free shipping.