Costco's roasted chicken is selling like hotcakes. What's the secret?

Costco’s roast chicken is selling like hotcakes. What’s the secret? Roasted chicken in supermarkets is delicious and cheap. In order to save costs, most supermarkets will make a fuss about the weight of the roasted chicken. thisis…

Supermarket roast chicken is delicious and cheap. In order to save costs, most supermarkets will make a fuss about the weight of the roast chicken. The thisisinsider.com website reported that a report from the Wall Street Journal showed that the price of roasted chicken in most supermarkets is between 5 and 7 yuan, and Costco’s roasted chicken is also the same price. The only difference between the two is that the Costco rotisserie chicken weighs at least 3 pounds, which is at least twice as much as the 1.5-pound rotisserie chicken from other supermarkets. Apart from this, what else is special about Costco’s roasted chicken that makes everyone want to buy it?

Volume

Costco sells an average of 157,000 roasted chickens every day, and 87 million were sold last year alone. If you sell so many, you should make a lot of money! wrong!

Flip

Costco’s chief financial officer revealed that the company’s annual roast chicken business losses range from 30 million to 40 million. Even so, Costco still insists on not raising prices, believing that the current price is the true value of a roast chicken. This atmosphere of not fussing with consumers over a roasted chicken has attracted a large number of customers and boosted sales of other products. The real beneficiary is Costco.

Too salty

Anyone who has eaten Costco roasted chicken knows that it is actually very salty, but because Costco injects a special brine into the chicken to enhance the taste, it is salty but super delicious. It has been measured that each roast chicken contains up to 460 mg of sodium.

Processed foods

Costco roasted chicken actually has no weird ingredients. Roast chicken is usually seasoned before being shipped to the store, hence the title of processed food. Even so, the American "Dr. Oz Show" (The Dr. Oz Show) still recommends to viewers that Costco's roasted chicken is one of the healthiest processed foods on the market, and the skinless roasted chicken will be healthier.

There is a fan page

Costco Roast Chicken also has a dedicated Facebook fan page, with more than 10,000 fans following it.

Finally, please rest assured that Costco roasted chicken is not only delicious, but also absolutely healthy!