U.S. education "delivers to your doorstep" to compete for students, and the trend of colleges and universities landing in China is emerging

U.S. education "delivers to your doorstep" to compete for students, and the trend of colleges and universities landing in China emerges [Punke report compiled by Qiaobao.com on June 27] There is no doubt that China’s education system exists...

[Punke report compiled by Qiaobao.com on June 27] There is no doubt that China’s education system has problems. The one-sided emphasis on rote learning is not conducive to students’ moral education and the cultivation of extracurricular activities. China is also clearly aware of this. Chinese parents are worried. They have begun to recognize the reality that high scores in exams cannot translate into rigorous thinking skills in practice. In order to change the status quo, Chinese parents have begun to seek alternative paths to education and choose other educational paths. This is why Chinese students are flocking to overseas universities to study for bachelor's, master's and doctoral degrees.

Forbes.com reports, based on data from the Institute of International Education and the Bureau of Educational and Cultural Affairs of the U.S. Department of State, 2010 – In the 2011 academic year, the enrollment rate of Chinese students in American universities increased by 23% to 157,558, surpassing India's 103,895 and South Korea's 73,351. China has also become the largest source of international students in American schools.

In addition to universities, high schools have also become the targets of Chinese students. The United States is happy to accept the influx of Chinese students, which not only diversifies the composition of students, but also contributes to the revenue generation of schools. Data shows that Chinese parents are also willing to spend huge sums of money to invest in their children’s education.

However, just like Chinese students who choose to study in the United States, these students all choose to return to China after graduation, and many students are not particularly willing to leave China at first. They hope to be closer to their families and do not want to miss career opportunities in China.

This creates a contradiction. Chinese students want to receive an American education, but they prefer to stay at home. American universities saw this opportunity and moved American education to China. Duke and New York University have even established campuses in Shanghai to provide full-time education, creating a new model of "on-the-ground education". This proved to be a successful endeavor. More and more American universities are choosing to cooperate with Chinese institutions, and the trend of cooperation between Chinese and American schools is undoubtedly evident.

Forbes experts said that most American universities know what teaching courses to offer, what degrees to award, how to price, and to maintain the consistency of the school and brand. However, there are some special points that require special attention from American educational institutions:

First, no matter what kind of international initiative is carried out, it must get the support of stakeholders, especially some honorary professors in the school, and the sooner the better. In addition, school staff should be involved so that potential conflicts can be avoided, especially regarding teaching assignments.

Second, it is crucial to choose the right people to teach in China. Many American university professors are reluctant to transfer to China for a long time. The school needs to coordinate the relationship between all parties and arrange appropriate personnel. This enables teachers who go to China to teach not only to meet their teaching tasks, but also to maintain teaching quality and maintain the school brand.

Third, handle the relationship with local Chinese governments. In China's "Twelfth Five-Year Plan", education is a very important link. This means that the cooperation between American universities and China will be very different from the past. It must not only coordinate the relationship between the parties and promote teaching progress, but also meet domestic expectations in the United States.

In short, China provides unprecedented opportunities for the international development of American universities, whether it is opening up new academic battlefields or creating sources of income. But American schools need to be extra careful, and huge challenges also exist behind this.

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New York University Shanghai, China's first Sino-US cooperative university approved by the Ministry of Education, will begin enrollment in 2013, and nearly half of the students will enroll through New York University in the United States. After admission to the system, the other 51% of students are from mainland China. They will enter NYU Shanghai through a comprehensive evaluation, that is, college entrance examination scores, high school academic proficiency tests and comprehensive quality evaluation.

According to reports, the future NYU Shanghai will be the latest gateway campus in the NYU global system. It will be committed to building a first-class comprehensive research university and strive to become a test field for the demonstration reform of international cooperation in higher education in China.

(Editor: Punk)