The big stage of life: Zhang Qisheng went from art to business world

The big stage of life: Zhang Qisheng went from art to business world Xie Chengyan Introduction: Zhang Qisheng came to the United States from Beijing Dance Academy in 1989 and performed at Southwest Ballet in Texas...

The big stage of life: Zhang Qisheng went from art to business world Xie Chengyan Introduction: Zhang Qisheng came to the United States from the Beijing Dance Academy in 1989 and studied at the Southwest Ballet Center in Texas. In 1992, he joined the Arizona Ballet Company and became the first Asian principal actor in the history of the company. He has starred in classic ballets such as "Romeo and Juliet" and "The Nutcracker", and has been highly praised by the industry and audiences. A wonderful farewell performance in 2001 ended his artistic career and embarked on a new stage. The changes in U.S. real estate from 2001 to 2009 were definitely no less than a Hollywood blockbuster: Due to the bursting of the bubble in the IT industry and the impact of 9/11, the U.S. real estate market was at a low ebb in 2001. In 2002, low interest rates in the United States began to push up the housing market. Many middle-class and even low-income people realized their American dream and lived in big houses. The U.S. housing market experienced unprecedented prosperity. The U.S. housing market reached its peak in 2005, and cities where housing prices increased several times in a few years emerged one after another. In 2006, the housing market bubble burst, the subprime mortgage crisis occurred, and the market was in an overall downturn. Zhang Qisheng has experienced it all and witnessed it all. "I am very lucky, there are many people who have been supporting me." On October 30, 2009, when a reporter asked about the catastrophe in the real estate industry that was not yet over, Zhang Qisheng responded in a low-key manner. The story goes back to 1996. Full of joy and honor brought by ballet, Zhang Qisheng decided to gradually withdraw from the ballet career. With the introduction of a friend, Zhang Qisheng became one of the first Asians to engage in real estate transactions in Phoenix. In 1999, he founded Jinxin Real Estate Company. From the beginning of being a "graceful commander", to the first agent looking at the advertisement, to making the first business, Zhang Qisheng said that he is very lucky and always meets good people. Why would the customer give him their hard-earned money of several years or even more than ten years? Zhang Qisheng said that when he first started running his company, he had no experience. Customers knew he was a novice as soon as they saw him. Others use emails to talk to customers and agents, but this "newbie" always has to personally take the customer to talk to the landlord. While others were dealing with more than a dozen contracts at the same time, he followed three or four prospective customers and took them on repeated trips to have face-to-face talks with the homeowners. "I took a lot of detours at that time. The only thing I wanted to do was to represent the guests and talk about the houses they liked." Zhang Qisheng was very pleased with his behavior more than ten years ago: "Without the detours at that time, I might not be where I am now." In 2007, chandler selected the best architectural design award of the year, and the winner was the main office building of Jinxin Real Estate Company, which was completed in 2006 and covers an area of ​​5,500 square feet. From 1999 to 2009, Jinxin Real Estate Company developed from one agent to more than 30 agents now. Zhang Qisheng successfully entered the commercial stage from the artistic stage. In 2009, the U.S. real estate market was still in turmoil. Many real estate agents were affiliated with some large companies or temporarily worked part-time in other industries. However, Zhang Qisheng remained calm: "Although the business was not as good as in 2005 and 2006, some stable old customers and the new customers they introduced still allowed Jinxin to smoothly experience the impact of the environment." If Zhang Qisheng, who just entered the industry, relied on hard work and accumulation to win, then Zhang Qisheng now relies more on concentration. "I don't do everything, but I will definitely specialize." Zhang Qisheng believes that paying attention to the needs of target customers is the most important thing. For example, many Chinese are engaged in high-tech industries, so Jinxin has put a lot of effort into high-tech industry clusters like Chandler. For example, they have made a detailed analysis of the industrial structure distribution, housing distribution, population composition, school district divisions, and even details such as the proportion of Chinese population and the distribution of Chinese business districts in this area. When the reporter asked, is there any connection between dancing and real estate? Zhang Qisheng replied: "One minute on stage, ten years of hard work off stage, there is no shortcut, we can only practice the basic skills steadily, provide the audience with the most exciting dance, and provide the most professional service to customers."