The ad implies that Asian women are dissatisfied with playthings

The ad implies that Asian women are dissatisfied with playthings. In recent years, the scene of white men and Asian women together has become the "main theme" of American TV advertisements...

According to reports, Asian faces have appeared frequently in American product advertisements in recent years, including fast food brand McDonald's, telecom operator Verizon Communications, supermarket chain Walmart and other large companies have used Asians as the main characters in their advertisements. However, when pairs of characters appear in advertisements, most of the characters only have one template: a white man and an Asian woman. This combination seems to have become a typical example of interracial couples in American advertisements.

The report pointed out that the above situation stung the "nerves" of the American advertising agency IW. Group Chairman Bill? "At the same time, Imonda said: "Ads generally do not use Asian men as romantic partners because they are not manly enough, sexy enough, and strong enough to attract white women, and they rarely interact with women of other ethnic groups, so they cannot become the protagonists of advertisements. "

In addition, regarding the pairing of white men and Asian women in American TV advertisements, the report pointed out that this highlights the long-term historical problem of Asian images in the United States. Leilani?#35199; Ming, a professor of Asian studies at the University of Washington, said: "The filming of the advertisement stems from many of our deep-rooted ideas about Asians and misunderstandings about the sexual characteristics of Asian men and women. "

CNLe, director of the Asian Studies Program at Massachusetts State University, believes that these misunderstandings stem from the portrayal of Asians in film and television dramas, including the exoticism and sexy charm of Asian women, and the depiction of interactions between American soldiers and Asian women during World War II. "The media has a strong influence and cultural images, and Hollywood is still playing a role today, because it is in line with the appetite of white male audiences. "