Exclusive|Dean Yan Chunlong of the School of Communication of Guizhou University for Nationalities visited Chinese media in Alberta

Exclusive|Dean Yan Chunlong of the School of Communication of Guizhou University for Nationalities visited Chinese media in Alberta On the morning of March 21, 2015, Yan Chunlong, dean of the School of Communication at Guizhou University for Nationalities...

On the morning of March 21, 2015, Yan Chunlong, dean of the School of Communication at Guizhou University for Nationalities, visited the Chinese media in Arizona and discussed with Xie Chengyan, the head of the "Sunbird" Arizona Chinese Network, the development direction and profit model of new media.

Dean Yan affirmed the positioning of "Sunbird" Arizona Chinese Network, grasping the local characteristics of Arizona and building a local new media brand. He emphasized the importance of delivering unique news content. Traditional advertising revenue is no longer the main revenue source of new media. Connecting customers, helping them generate income, and building their brand influence will greatly increase the profit points of new media and have great development prospects. Dean Yan was a visiting scholar in New York. For more than a month, he drove from the north to the south of the United States, visited Chinese media in various places, and collected a large amount of first-hand information on Chinese media in the United States.

> Dean Yan put forward his unique insights on how universities can cooperate with overseas media, establish practice bases, and improve the influence of Chinese media in the world.

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