New ale beverage, 17 states are urging the suspension of production
> New ale beverage, 17 states are urging the suspension of production. CNN reported that the attorney generals of 17 states and U.S. territories are urging Pabst Brewing Company to stop the production of rap...
New ale drink 17 states push to stop production CNN reported that the attorneys general of 17 states and U.S. territories are urging Pabst Brewing Company to stop producing a new ale drink promoted by rapper Snoop Dogg and stop marketing the product to young people. This 23.5-ounce canned drink with bright patterns looks like soda at first glance, but it actually contains 12% alcohol, which is stronger than ordinary beer. Maryland Attorney General Douglas Gansler sent a letter to Pabst, saying the company's 'Blast' by Colt 45 series of canned drinks encourage young people to engage in alcohol abuse. Gansler was joined by the attorneys general of Arizona, California, Connecticut, Guam, Idaho, Iowa, Illinois, Kentucky, Maine, Massachusetts, New Mexico, Ohio, Oklahoma, Tennessee, Utah and Washington, as well as the city of San Francisco's attorney general. Advocacy groups and politicians have questioned Pabst's advertising methods, putting the maker of adulterated juice drinks in the crosshairs. The Maryland Department of Justice said: "They market this product by saying that each can is one drink, when in fact there are five drinks in one can. We hope they can be a good corporate citizen." Media observation organization "Industry Ears" said that the manufacturer of Colt 45 increased the already high alcohol content of 6% to 12%, and used hip-hop themes and lollipop flavors to attract young people and promote the market among children. In the face of external criticism, Pabst's marketing director said: "Blast is a product made for people who have reached the legal drinking age. Like all Pabst products, Blast's marketing method is committed to conveying the message of drinking responsibly, and Blast's packaging also clearly states its alcohol content."
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