Apple's board of directors announced that CEO Jobs resigned and COO Cook took over (picture)

Apple's board of directors announced that CEO Jobs resigned and COO Cook took over (picture) The picture shows Apple's former COO Ku...

The picture shows Apple's former COO Cook (left) and Steve Jobs (right) together.

Sina Technology News Early morning news on August 25, Beijing time, Apple’s board of directors announced today that Apple CEO Steve Jobs has resigned, and the board of directors has appointed former Apple COO Tim Cook to take over as Apple’s CEO. Jobs was elected chairman of the board and Cook will join the board, effective immediately.

Jobs submitted his resignation to Apple's board of directors today and strongly recommended former Apple COO Tim Cook to take over as Apple CEO.

In January this year, Jobs once again announced his medical leave. The 56-year-old Apple leader continued to serve as CEO during his medical leave and was actively involved in the company's business and various activities. Since then, he has handed over the day-to-day operations of the company to COO Tim Cook.

Jobs' medical leave once caused Apple's stock price to plummet. Investors believed that this move increased the uncertainty of Apple's future prospects. But since then, Jobs has not disappeared from the public eye. Not only did he go to work at Apple's headquarters, he also attended the Silicon Valley banquet held by US President Obama, and hosted the iPad 2 launch conference and Apple's 2011 Worldwide Developers Conference.

Cook, 50, is usually in charge of company operations during Jobs' absence. People familiar with Apple's day-to-day operations said that Cook, like other senior executives, understood Jobs's thinking and set the product roadmap for the next few years.

The new CEO will have to shoulder the responsibilities that Jobs currently holds, such as executive retirement issues. Since Apple's stock price has increased nearly seven times in the past five years, many senior executives have become rich and may choose to leave their jobs to cash out. How to maintain the integrity of the team is a major problem facing the CEO. Since November last year, Apple’s retail chief Ron Johnson, vice president of marketing communications Allison Johnson and Mac software engineering chief Bertrand Serlet have resigned. (Xinyi)