52 billion in 4 days, Thanksgiving consumption breaks record

52 billion in 4 days, Thanksgiving consumption breaks record (Alberta Times) This year’s Thanksgiving Day, people’s consumption power broke a record, becoming the highest consumption since 2007...

(Alberta Times)

This year’s Thanksgiving Day, people’s consumption power broke a record, becoming the highest consumption since 2007. People spent 52 billion yuan in the four days from 24th to 27th, which bodes well for the year-end consumption season. The National Retail Federation said that in the four days from the 24th to the 27th, 222.6 million consumers entered physical stores and made purchases online, an increase of 14 million consumers over the same period last year. According to a survey by BIGresearch, consumers are expected to spend 52 billion yuan during Thanksgiving, with each consumer spending an average of 398.62 yuan during the weekend, an increase of nearly 30 yuan from last year's 365.34 yuan. The average amount spent online is 150.53 yuan and is expected to continue to increase on Cyber ​​Monday. Ms. Cheng, a resident of Alhambra, regularly refreshes the webpage on the 24th and 25th in order to buy cost-effective products. She said that when shopping online, you don’t have to squeeze in with other people, which saves time and effort. The most important thing is to save shipping costs and taxes. Especially during Thanksgiving, discounts on many websites are quite attractive. For example, fashion websites Buefly and 6pm both offer 70% off discounts. A report from U.S. market research agency ShopperTrak on the 26th showed that although consumers are still worried about the economy and personal spending conditions, sales during this year's Black Friday increased by 6.6% compared with last year, indicating a good start to the holiday consumption season. Sales this year hit the highest growth rate since 2007, compared with only 0.3% last year. Passenger traffic also increased by 5.5% compared to last year. Mr. Fan, a resident of Los Angeles, has just renovated his house. On the 26th, he bought many home appliances, such as refrigerators and TVs, at half discounts, saving 10,000 yuan compared to usual. He said that the biggest benefits during Thanksgiving are home appliances. Gift discounts are limited, only about 10-15%, and better discounts may not appear until Christmas. Consumer purchasing power has broken records, and the things they focus on buying are also different. In a survey of 3,826 consumers, 44% of consumers said that most of the things they purchased were for themselves, more than half of the consumers purchased clothing products, and 40% of consumers purchased electrical products, such as TVs and game products.