Famous extramarital affairs website targets Hong Kong market

Famous extramarital affair website targets Hong Kong market Noel Peterman, founder of Ashley Madison website Biderman…

Noel Biderman, founder of Ashley Madison website, has set his sights on the Chinese market. He said: "This is real life, we live in a society that is not loyal enough."

Under the banner of "Life is short, have an affair early", the website boasts more than 20 million users in 15 countries. It was launched in Japan and India last year. Peterman hopes his service will "take Hong Kong by storm". He noted that without any marketing activity, about 320,000 clicks came from Hong Kong last year.

>Ashley Madison website

Data from the Hong Kong government show that 30% of couples in Hong Kong applied for divorce in 2011, twice the number in 1991. In 2012, there were 21,125 divorce applications in Hong Kong.

> Peterman believes that Hong Kong people’s marriages and partnerships are going through a transitional period, and a very interesting environment will form accordingly, which is very conducive to the development of website business.

Ashley Madison has drawn a flood of criticism from religious and social workers. A spokesperson for the Hong Kong Family Planning Association said: "Any form of extramarital affair without the knowledge or permission of the other half will harm the relationship between both parties and ultimately destroy the integrity of the family."

Lam Ching-man, a professor at the University of Hong Kong, said that the concept of marriage in cities is becoming increasingly fragile. "Hong Kong people face many challenges," he said. In addition to financial difficulties, couples also face other social pressures. Lin Zhengman doesn’t think this website will be as popular in Hong Kong as it is in Japan.

Hong Kong’s fertility rate ranks low in the world. Experts say this is caused by financial pressure from high housing prices. A survey initiated by Durex also found that Hong Kong people’s sex lives are not active enough.

For Peterman, Hong Kong may be a springboard to enter the mainland Chinese market. He claimed that about 640,000 Chinese people tried to log in to Ashley Madison last year, indicating that the demand is very strong: "If the number of registered Chinese people reaches 10 times that of last year after the Hong Kong website is launched, it will definitely encourage me to try further. Extramarital affairs do exist, and people have extramarital affairs because they do not want to break up their families. Extramarital affairs will indeed affect the marriage relationship, but if it is not discovered, it will have no impact, especially if you use our service."