Wendy’s overthrows Burger King to become the second largest fast food restaurant

Wendy’s overtakes Burger King to become the second largest fast food restaurant (Alberta Times) Wendy’s overthrows Burger King (Burger)…

(Alberta Times)

Wendy’s has overtaken Burger King to become the second largest burger chain in the United States. According to food industry market research firm Technomic Inc., Wendy's sales surpassed Burger King's last year for the first time since it was founded in 1969. Wendy's sales last year reached 8.5 billion yuan, surpassing Burger King's 8.4 billion yuan. McDonald's sales far exceed those two chains, with sales of 34.2 billion yuan last year. Technomic estimates the above figures based on franchised stores in the company's system and company-owned chain stores. These figures differ from the operating figures published by each company because they do not include franchise fees charged to franchised stores. Burger King still has more chains worldwide than Wendy's, and Burger King remains the second largest burger chain in the world. Despite the economic recession in recent years, McDonald's has maintained high growth rates in recent years through strategies such as low prices, new menus and restaurant renovations. Over the past five years, McDonald's has grown 26%, Wendy's has grown 9%, and Burger King has remained flat. After Burger King was acquired by 3G Capital in 2010, it re-evaluated its business model. The company no longer used the company mascot "The King" in its marketing campaigns last year, and its recent advertising campaigns have emphasized the value of the food itself. Although Wendy's performance exceeds that of Burger King, Wendy's has also transformed the company into a high-end, high-quality burger fast food restaurant through corporate transformation. Wendy’s launched a higher-end Dave’s Hot ‘N Juicy burger last year. Wendy's is headquartered in Dublin, Ohio, and its performance in recent years has actually been less than ideal. Blick, the group's president, said Wendy's has suffered from "self-inflicted injuries" in recent years. Therefore, the group plans to improve its competitiveness and service quality this year by improving employee work standards and building more modern stores.