The purchasing power of Asians in the United States has soared five times in 22 years

The purchasing power of Asians in the United States has soared five times in 22 years. Asians in the United States are not only a group with a rapidly growing population, but their purchasing power has also increased rapidly. Nigeria...

Asians in the United States are not only a rapidly growing population, but their purchasing power is also increasing rapidly. According to the consumption habits of Asians released by the Nielsen marketing company on the 4th, due to the rapid increase in purchasing power, Asians will become the main target of companies and merchants to promote products and services in the future.

examiner.com website reported that the purchasing power of Asians this year was 718.4 billion yuan, a surge of 5.23 times compared with 1990. If the Asian population in the United States formed a country alone, it would be the 18th largest economy in the world. By 2017, five years later, the purchasing power of Asians will reach 1 trillion yuan.

Nielsen Vice President Petrowski believes that the purchasing power of Asians is so strong that no business can ignore it. "Affected by the increase in immigration, the purchasing power of Asians will continue to increase, and companies should pay more attention to them."

There are approximately 18.5 million Asians in the United States, accounting for only 5% of the U.S. population, but the influence of Asians is very important. The "Rise of Asian Americans" report released by the Pioneer Research Center earlier this year highlighted the positive role of Asians.

The report said: "Asians are the fastest-growing immigrant group in the United States, and they have the highest income levels and education levels. Asians are more satisfied with life, family finances, and the country's future direction than other groups. They value marriage and educating their children more than other groups. , work hard and succeed in the workplace. "

In 2010, American and foreign-born Asians accounted for 45% of the country's doctoral degrees. Among Asians over 25 years old, 25% had a bachelor's degree, and the national average was 28%.

The Asian population is growing rapidly, second only to the Hispanic population, with double-digit growth in 49 states across the country. 28% of Asian families have an annual income of more than 100,000 yuan, while the national average annual income of more than 100,000 yuan is only 18%. The median household income of Asians is 65,000 yuan, and the national average is 50,000 yuan.

> Susan Whiting, Vice Chairman of Nielsen Company, said: "With a deeper understanding of Asians, companies and merchants will provide them with better products and services."